Comcast Activates Partnerships With Sports Social Media Job Contest
Comcast’s latest cross-platform package of services, Xfinity, is launching a new contest to hire the new voice of Xfinity in the sports social media space and go behind-the-scenes at some of the biggest nationwide sporting events in 2012, sharing exclusive insights and updates with fans. Comcast's breadth of team and network partnerships will certainly open some doors for the lucky winner.
The contest, entitled “Xfinity Presents: The Ultimate Sports Social Media Job,” runs through March 25th in search of the next sports social media star. GMR is assisting with the campaign.
The winner will receive a one-year salary and will be responsible for tweeting from the @XFINITYSports Twitter handle on continual basis, reporting live from some of the top sporting events throughout 2012, and educating and engaging avid sports fans in social media communities. In addition to live event access, the winner will also receive all the electronics for the ultimate sports pad, including televisions, home audio/video equipment, etc.
Through February 6th, contestants can log on to Facebook.com/Xfinity and then go to the “Xfinity Presents: The Ultimate Sports Social Media Job” contest tab to submit video between 30 seconds and two-minutes in length explaining why they should be selected as the sports social media voice of Xfinity based on their sports knowledge, social media expertise, personality, and passion for Comcast.
The top video submissions will be featured on the Ultimate Sports Social Media Job contest tab located on Facebook.com/Xfinity for fans to vote on from February 9th-19th. The five entrants with the most votes will advance to the final round of the contest where they will cover one of five premier sports events the weekend of March 8-11.
Each candidate will receive access typically granted to event personnel, athletes and media and be asked to chronicle their live experiences behind-the-scenes with tweets, video uploads, and short posts that will be featured on the Xfinity Facebook contest tab as well as their own social media channels.
Following that weekend, a panel of celebrity judges will evaluate each performance and announce the winner of “Xfinity Presents: The Ultimate Sports Social Media Job” contest by March 25th. The winner will travel throughout the year to the biggest rivalry games, championship games, and premier sporting events.