Jan 12, 2010 at 03:10 PM
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Coming to a Gym Near You: Special K Studios?

Is it easier to introduce people to a healthy eating lifestyle when they're already committed to a gym membership?

Photobucket 30 gyms around Ireland are set to become Special K Studios, as part of a deal brokered by Visualise agency. Look for branded gym mats and wall vinyls placed at clubs throughout the country says marketing.ie.

Meanwhile, last year Kellogg's brokered relationships with hotel gyms such as the Lotus Spa Gym at Le Méridien St Julians Hotel & Spa that featured product sampling as well as branding for the Special K Challenge promotion.

“The nutritional benefits of Kellogg’s Special K cereal bars ensure that anyone undergoing an aerobics class at the Lotus Gym will get a much-needed balanced intake of just what the body needs,” a Kellogg’s spokesman said. “We are pleased with the way our cereal bars have been accepted by the clients since this is all part of a healthy lifestyle.”


photo credit: specialk.com