Jun 21, 2018 at 12:00 AM
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Cooking Up A Menu of Assets That Sponsors Will Want to Order From

When’s the last time you sat down at a restaurant without a menu? Similarly, sponsors often want to know what is available, even if they’ll more often than not order off the menu and/or make substitutes. So we put together a list of list of common assets that if played right may just make your next sponsor bite!

Appetizers: (the traditional/general assets/the staples):

  • Designation (title, presenting, official, supplier, media partner)
  • Print and web advertising
  • Public relations/inclusion in press release
  • Newsletter/email marketing
  • Social media posts
  • Logo placement on event signage
  • Logo placement on website and apps
  • Sampling opportunities on-site

    Main Courses:
    (the foundational and most substantial piece of the sponsorship program that supplemental assets and activations will be built around)


  • Behind-the-scenes footage
  • Livestream of event
  • Daily recaps
  • Interviews

    Presenting or Naming Rights to Specific Necessities

  • Wifi
  • Phone charging stations
  • Air conditioned tent
  • Parking area or shuttle service
  • Mobile app
  • Hydration station
  • Existing physical spaces/stages, awards, or programs
  • Photo line

    VIP Access

  • Lounge
  • Premium gifting
  • Kickoff reception
  • Official after-parties
  • Premium seats / viewing area

    Space or Technology Enabling Standout Activations

  • Stats or insights
  • Virtual reality
  • Smart wall / social media wall
  • Gaming experience

    Contest & Giveaways

  • Fly-away or ticket sweepstakes
  • Meet and greet opportunities
  • On-site scavenger hunt
  • Relevant/Ready to use swag – water, sunscreen, sunglasses, fans
  • Fan appreciation days/themed promotional item

    Desserts: (the icing on the cake – tools that will measure the impact of your first two courses)

  • Share an opt-in list of attendees that interacted with sponsors - this can be captured with check-in software, cashless payments, QR codes, photo experience, mobile downloads, etc.
  • Leverage your event/property apps and email database to keep the conversation going after the event and highlight sponsors
  • Provide prizes or incentivize survey collection
  • Track and share digital data for sponsor content - impressions, engagement, posts, video views, downloads, etc.
  • Share third party media valuations that document placement and prominence of sponsor signage.

    These are just a few ideas for some common elements within most sponsorship proposals. As every successful restauranteur knows though, the ingredients are virtually the same from one location to the next so it’s your creativity and flexibility that will set your opportunity apart.