Jun 21, 2018 at 12:00 AM
Cooking Up A Menu of Assets That Sponsors Will Want to Order From
When’s the last time you sat down at a restaurant without a menu? Similarly, sponsors often want to know what is available, even if they’ll more often than not order off the menu and/or make substitutes. So we put together a list of list of common assets that if played right may just make your next sponsor bite!
Designation (title, presenting, official, supplier, media partner)
Print and web advertising
Public relations/inclusion in press release
Social media posts
Logo placement on event signage
Logo placement on website and apps
Sampling opportunities on-site
(the traditional/general assets/the staples):
(the foundational and most substantial piece of the sponsorship program that supplemental assets and activations will be built around)
Livestream of event
Phone charging stations
Air conditioned tent
Parking area or shuttle service
Existing physical spaces/stages, awards, or programs
Presenting or Naming Rights to Specific Necessities
Premium seats / viewing area
Stats or insights
Smart wall / social media wall
Space or Technology Enabling Standout Activations
Fly-away or ticket sweepstakes
Meet and greet opportunities
On-site scavenger hunt
Relevant/Ready to use swag – water, sunscreen, sunglasses, fans
Fan appreciation days/themed promotional item
Contest & Giveaways
Share an opt-in list of attendees that interacted with sponsors - this can be captured with check-in software, cashless payments, QR codes, photo experience, mobile downloads, etc.
Leverage your event/property apps and email database to keep the conversation going after the event and highlight sponsors
Provide prizes or incentivize survey collection
Track and share digital data for sponsor content - impressions, engagement, posts, video views, downloads, etc.
Share third party media valuations that document placement and prominence of sponsor signage.
(the icing on the cake – tools that will measure the impact of your first two courses)
These are just a few ideas for some common elements within most sponsorship proposals. As every successful restauranteur knows though, the ingredients are virtually the same from one location to the next so it’s your creativity and flexibility that will set your opportunity apart.