Aug 30, 2011 at 02:12 PM
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Cooper Tire Recommits to College Football

When the college football season kicks off this weekend, Cooper Tire and Rubber Company will again be the "Proud Sponsor of Saturday Afternoon Halftime Reports on ABC" for the fifth consecutive year. The Halftime Show is viewed by approximately 4 million homes each Saturday, according to the company.

"This relationship brings together two iconic brands that stand for tradition, performance and the pursuit of excellence," said Julie Smalstig, Cooper Tire's consumer & channel marketing director. "This sponsorship also offers a meaningful opportunity for Cooper to continue enhancing its marketing support for our dealer network. It is an extremely effective marketing vehicle for the Cooper brand to reach the many fans that enjoy the Halftime Show report."

Cooper will launch its consumer-driven Take the Money & Ride national rebate event during the start of college football, as well as a national advertising campaign that features the company's updated brand message "connecting tires with families and their everyday journeys."

Cooper will support the sponsorship with an integrated marketing plan including national advertising, consumer marketing programs and promotions, and social activation. The sponsorship also extends to and ESPN mobile.