Copart Renews as Official Online Vehicle Auction of NHRA
Auto auction website, Copart, has renewed its deal as the Official Online Vehicle Auction of NHRA.
“We are pleased that Copart has renewed its official sponsorship with NHRA,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “The NHRA fan base, with countless thousands of car enthusiasts and do-it-yourselfers, has proven to be a key audience for Copart to engage.”
Copart has used NHRA’s hospitality platform and their affiliation with Kenny Bernstein Racing, to drive buyer membership throughout the course of the NHRA Full Throttle Drag Racing season.
Meanwhile, auto insurance company, GEICO, has also extended its marketing partnership with the NHRA.
“We are pleased that GEICO has extended its involvement with NHRA through this marketing partnership,” said Tony Driscoll, vice president of sales and business development, NHRA. “GEICO effectively uses NHRA’s media and event platforms to engage fans and drive their business forward in this difficult economic environment.”
As part of Copart's multi-year agreement, the website will continue to have a major presence at all 22 NHRA Full Throttle Drag Racing Series events in 2011 through trackside signage, public address announcements, corporate and race team hospitality and an inflatable at the top end of the race track. In addition, Copart will continue its team sponsorship of the Kenny Bernstein-owned Copart Top Fuel dragster driven by Brandon Bernstein in the NHRA Full Throttle Series.
“Our sponsorship with NHRA has proven rewarding to Copart on so many levels,” said Copart CEO Jay Adair. “This partnership has provided us with the ability to build client relationships, develop onsite event marketing which has raised awareness of the Copart brand, and also provided member generation, which has proven invaluable to our business. The tremendous support given to us from the NHRA as we completed our first year as a sponsor assures me that we are moving in a positive direction as we continue to work with NHRA.”