Corporate Ticket Spending Up in '10?
TicketOS.com, an on-demand sports and event ticket management software company owned by RazorGator, today released its year end corporate ticket index, which shows that 2010 looks to be a positive year for corporate ticket utilization and spending. According to the company, corporate ticket sales are 75% ahead of January 2009.
"Despite the economic slowdown, corporations recognize the need to continue to cultivate important business relationships," said John Wallace, General Manager of TicketOS. "Our clients are spending money strategically on events that will either activate a brand or demonstrate a positive ROI."
He adds, "2010 presents a very unique opportunity in terms of high-profile corporate events for companies to entertain, including the BCS Championship game, Super Bowl, Winter Olympics, World Cup, Final Four, etc, and we expect that our clients will take advantage of the opportunity to entertain customers."
For 2009, club and stadium seating averaged 71% utilization while suite seats averaged 66% according to TicketOS.
For January 2010, ticket utilizations look strong. "I anticipate utilizations will be in the 75-80% threshold based on college football bowls, NFL playoffs, and midseason NHL and NBA standings," adds Wallace. Wallace has seen corporate ticket sales increase for college bowl games, and specifically the BCS, by as much as 80% over the period a year ago.