Craftsman Launches MLB-Licensed Tools
The Craftsman brand, in a four year deal with Major League Baseball Properties, will launch licensed tools which feature the logos of Major League Baseball and its 30 Clubs. The licensed products will include hand tools, power tools, tool storage and lawn and garden tools and equipment.
"Craftsman, Sears, and Baseball have been American icons for generations," said Howard Smith, Senior Vice President, Licensing, Major League Baseball. "The addition of Major League Baseball products from Craftsman is a perfect fit, and we know our fans will be excited by this unique relationship and the innovative way that we are able to offer branded products of the highest caliber."
"We're thrilled to be working with MLB and to introduce Major League Baseball-Craftsman products," said Kris Malkoski, Vice President and General Manager of the Craftsman brand for Sears Holdings. "We know that Craftsman consumers are very passionate about our brand in much the same way MLB fans are about 'their' teams, and the agreement with MLB is another way that Craftsman is bringing innovative products to our customers and their devout counterparts who are Major League Baseball fans. All of the tools and products alike will be permanently branded with the logos of Major League Baseball, providing all of the innovation, reliability and trust in your hands that is Craftsman." Malkoski added.