Craziest Sponsorship Category?

Desperate times call for desperate measures. New assets (jerseys) are being sponsored for the very first time and entirely new categories are being created.

Yesterday, we mentioned VANOC 2010 announced that they had an "official carbon offsetter of VANOC 2010." Here in New York for example, the Mets have an official pudding and the Yanks have an official paint. So we ask you, dear readers, what's the craziest category you've heard of?

Tell us in the comments

PS-the rhino sponsorship is NOT REAL - just a joke (as far as we can tell)