May 13, 2010 at 06:40 PM
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DC's Screen on the Green Enlists 4,000 Social Media Savvy Salespeople

Last year, Washington's Screen on the Green summer film series on the National Mall was saved because an avalanche of last minute community support enticed Comcast to pick up HBO's sponsorship. The catalyst? A facebook group. This year, Comcast is cutting back to provide a third of the funding and with HBO providing another third, that leaves a substantial sponsorship necessary to once again keep the event going. Thus requiring an even larger scale advocacy effort from Save Screen on the Green. writes that social media will be the primary tool used to once again initiate a distributed model of sponsorship outreach.

"A letter-writing campaign is in the works for next week. The Facebook group Save Screen on the Green! boasts nearly 4,000 members, all of whom are being asked to tweet, blog, and write to potential sponsors to show their support. Targets include companies and organizations with products to hawk, says Rauch. After all, the offer of a free movie is what keeps people coming back, and even more freebies would increase the draw. “Fifteen thousand people attend each showing. It’s a huge opportunity to get a product out there.”