Deal Flow 7-17-2009
The New Orleans Saints and the Louisiana Lottery announced a marketing partnership, the fifth of its kind between NFL teams and state lotteries since the league approved lottery partners back in March. As part of the deal, the Saints will brand a scratch-off game that could award the winner tickets to a game and other prizes including autographed memorabilia and “VIP access to pregame field activities.”
Maybelline has signed a two year agreement to become the official cosmetic sponsor for IMG Fashion's Mercedez-Benz Fashion Week. The deal will start at this September's event at Bryant Park and run through the Fashion Week's anticipated move to Lincoln Center in September 2010.
Copart, an online vehicle remarketer, today announced that the NASCAR Camping World Truck Series race at Gateway International Raceway on September 12th, previously known as the Camping World 200, has been re-branded as the Copart 200.
Canadian Interuniversity Sport proudly announced on Tuesday a new three-year sponsorship agreement with Wilson Sports Equipment, a division of Amer Sports. This partnership will see Wilson become the official basketball supplier for the CIS and it's 52 member institutions through 2012.
Panasonic, an IOC TOP partner, has engaged brandRapport to leverage its London 2012 Olympic sponsorship over the next four years.