Deal Flow 7-24-2009

Affliction Clothing has agreed to renew its sponsorship of UFC, after previously being banned from the UFC for starting a rival MMA promotions business. As part of the deal, Affliction has agreed to exit the MMA promotions business.

Adidas has renewed its designation as UEFA's official ball supplier for the next three years at a value of $7 million per year.

Univision has signed State Farm as a major sponsor of its coming online novela, which will include integration of brand messages within the short-form content.

Auto insurance company Esurance is sponsoring IFC's upcoming Bollywood programming push. The deal, terms of which were not disclosed, includes a 13-week sponsorship of "Wake Up to Bollywood," a presentation of Bollywood films airing each Sunday morning at 10 AM, ET/PT, exclusively on IFC.

British Gas has signed a six-figure deal to sponsor the Christian O'Connell Breakfast Show on Absolute Radio from Monday (27 July) for the next six months.

UCSB Athletics announced that Nelligan Sports Marketing (NSM) will represent the Gauchos in athletics corporate marketing and sponsorship rights. NSM will market a variety of corporate sponsorship opportunities involving UCSB sports including live play-by-play radio broadcasts, radio and television shows, website inventory, signage, corporate hospitality and promotional events.