Deal Flow 8-25-2009
Del Taco has extended its sponsorship with the Arizona Cardinals Football Club for a second year in a row, making Del Taco the team's official QSR.
BSkyB has signed on to be a founding partner at London's O2 arena for £3m per year.
Payless Shoe Source will be the exclusive sponsor of the Official Ride of Fashion's Night Out.
The Buffalo Bills have signed a sponsorship deal with Power Trip Beverages to make it the official energy drink sold at Ralph Wilson Stadium.
The Green Bay Packers and Verizon Wireless have extended Verizon's sponsorship through the 2013 season.
Pernod Ricard USA's Absolut vodka will sponsor a series of charity music concerts at Madison Square Garden to honor September 11th victims.
National Bank Group renewed their partnership with the International Junior Tennis Open to be held at Repentigny, Quebec.