Deflategate Means Millions For Razor Brand
Razor brand Gillette FlexBall may be the biggest beneficiary of the Patriots ball controversy dubbed DeflateGate. With the endless memes and parodies leading up to Super Bowl XLIV, the brand stands to earn millions in ad equivalency thanks to their fortuitous and irony-laden step and repeat press banner that is part of the brand's partnership with the Pats. In fact, Front Row Analytics reported that FlexBall had received over $3.2 million in media exposure last week alone. And that was before this SNL skit, which no doubt will drive that number even higher.