Dell, Intel Get Noisey(.com) At SXSW
A new music discovery platform is launching today at SXSW and it will feature talented new bands and local music scenes, as well as some heavyweight sponsors. Through captivating original short videos, Noisey gives viewers unprecedented access to the lives of bands on and off the stage. Noisey aims to showcase the complete live music experience by allowing viewers to see them as they get ready for a show, meet fans and industry insiders, and explore different cities.
So far, Dell and Intel are on board to help enhance the user experience. The site will release new content on a daily basis and debuts with over 40 episodes. Each episode includes five segments, including a short documentary introducing viewers to the band and the local music scene, then four segments of uninterrupted performances. Launch episodes feature The Vaccines (UK), Das Racist (US), Pictureplane (US), Austin TV (MX), Duddi Wallace (ESP), Hotel Mexico (JP), Frittenbude (DE), The Shoes (FR), Bewitched Hands (FR), 24 Hours (CN), Criolo (BR), My Disco (AU), and No Joy (CA), among others.
“Noisey fills a gaping hole in contemporary music journalism by showcasing hard-working musicians and the music scenes that support them," Pictureplane's Manager Mookie Singerman stated. "I think it's going to be a great resource for discovering new music that matters.”
“No one is positioned quite as well as Intel to push the technical boundaries of Noisey.com and the resulting platform is nothing if not pioneering for the music community,” said John Galvin, director of Intel’s Partner Marketing Group. “Music and technology go hand in hand and with the introduction of Noisey we are able to introduce emerging musicians to a worldwide audience in an incredibly unique and infectious way.”
Noisey showcases bands from more than 10 countries including US, UK, Brazil, Mexico, France, Germany, Spain, China, Japan, Canada, and Australia and is available in eight languages.
“There is no other venue to get discovered like this,” said Michael Tatelman, Dell’s Vice President of North America Consumer Sales & Marketing. “Noisey.com is a discovery engine for young, cutting-edge music, and Dell’s involvement from the very beginning makes Noisey even more unique. Dell’s influence was to push the bounds of digital delivery and ensure Noisey.com was something no one has ever seen before.”