Oct 20, 2009 at 06:49 PM
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Delta Lands at MSG

Delta, today, expanded its push into New York City by becoming the the first "Signature Partner" of the renovated Madison Square Garden. As part of the deal, Delta will be the "official airline" of Madison Square Garden and will receive a custom-branded presence in the renovated Garden and a significant presence across all MSG properties, including its venues, professional sports teams, television networks and collection of websites.

"Delta's new relationship with Madison Square Garden allows us to continue supporting venues, events and organizations that make New York the capital of the world, especially at a time when Delta is committed to being the preferred airline for New Yorkers," said Gail Grimmett, senior vice president-New York for Delta Air Lines. "Delta is honored to be the Official Airline of MSG and all its venues - including the renovated Garden -- as we become part of the pulse of New York City."

This year, Delta also became the Official Airline of New York Baseball with its sponsorship of the New York Mets and the New York Yankees, with Delta Sky360 hospitality venues at both Citi Field and Yankee Stadium. Delta also sponsors the New York City Wine & Food Festival, as well as the Tribeca Film Festival.


As part of today's deal, the airline will receive a custom Delta-branded space at all of Madison Square Garden's iconic sports and entertainment venues in the country, including Madison Square Garden, Radio City Music Hall, the WaMu Theater at MSG and the Beacon Theatre in New York City, as well as The Chicago Theatre and the Wang Theatre in Boston. In the newly renovated Garden, a Delta themed Event Level Club will be the signature space that redefines access and includes a view of players as they walk onto the court/ice, specialized menus, and world-class amenities.

Delta is MSG`s first "Signature Partner," which will include a select group who share MSG's vision. In addition to a presence across MSG`s properties, "Signature Partners" will have a significant presence in the renovated Garden.

To celebrate this new partnership, Delta and MSG will be launching a promotion offering fans the opportunity to win great seats at Madison Square Garden venues and on Delta flights in the upcoming months. Brand ambassadors will be around New York City and at Delta`s local terminals through Saturday, October 24th handing out scratch and win boarding passes. Check out the co-branded site for official rules.