Delta Scores Hat Trick With AEG, 3 New LA Deals
Delta Air Lines and AEG today announced a new multiyear agreement that will add Delta, already the official airline partner of the L.A. Lakers, as an official founding partner and official airline of STAPLES Center, an official partner of The GRAMMY Museum at L.A. LIVE and the official airline of the L.A. Kings. Delta will also gain a presence throughout the L.A. LIVE sports and entertainment district in downtown Los Angeles.
Delta will be recognized as an Official founding partner of STAPLES Center, which will include signage rights and through Delta's affiliation with the Kings, will gain sponsorship rights inside and outside the arena throughout the season. The Kings will promote Delta using its promotional outlets, on the web, through social media, and through traditional media outlets. As the official airline of The GRAMMY Museum, Delta receives naming rights to various major public programs and interior branding exposure in the museum and on all museum programs and related marketing programs. For its part, AEG says it will look to Delta to service more of its global travel needs.
"We are excited to welcome such a powerful brand and company as Delta Air Lines into the AEG family," said Bill Pedigo, AEG Global Partnerships Senior Vice President. "It is a tremendous thrill for us to partner with a company that has such a similar vision for providing superior customer service, creating long-lasting relationships with all facets of business and most importantly a strong desire to invest in Los Angeles."
Delta is one of Los Angeles' leading airlines, with nearly 90 daily nonstop flights to 28 destinations worldwide.
"Los Angeles is an important gateway for our alliance network to and from points across the Pacific, and we are continuing to demonstrate our commitment to the L.A. community," said Tim Mapes, Delta's senior vice president - Marketing. "With our airport facility improvements, our new flights to Tokyo-Haneda and Sydney and our expanded marketing relationships, we are making our presence known in Los Angeles."