DHL Links Up With London Fashion Week
DHL has expanded its partnership with Fashion Weeks around the world to include the London Fashion Week, which starts September 18th. This adds to the other cities where DHL sponsors Fashion Week events: Milan, New York, Toronto, Berlin, Mexico City, Moscow, Mumbai, Hong Kong, Miami and Sydney.
As London Fashion Week's official logistics partner, DHL will manage all the logistics requirements for the event, managing everything from materials procurement, sample production, domestic and international transportation to warehousing and distribution.
“Becoming the official logistics partner of London Fashion Week is a perfect way to demonstrate our capabilities in the complex nature of the British fashion industry“, said Simon Parker, DHL Key Account Manager, UK Fashion Sector. “We’ve been working for years to develop tailor-made services that can respond to the changing demands of the fashion world and meet the specific needs of individual customers.”
In addition to the principal sponsor Canon, DHL joins Mercedes, M.A.C Cosmetics, Toni & Guy and BlackBerry and others as official sponsors of London Fashion Week’s Spring / Summer 2010 collections. DHL’s sponsorship was brokered on behalf of the British Fashion Council by IMG Fashion.