DHL's Fashion Week Activation Showcases Global Supply Chain

DHL wants to own the entire fashion logistics supply chain and it's using fashion weeks across the globe to do it.

DHL returns to New York's Mercedes-Benz Fashion Week for the event's final stint at Bryant Park next week. As part of this season’s Mercedes-Benz Fashion Week, DHL will be hosting a customer workshop, entitled, “Moving Fashion in Style” which will highlight some of the key success factors and future challenges for fashion and apparel companies when sourcing, manufacturing and distributing goods.

“DHL’s unmatched worldwide network and ability to provide enhanced solutions demonstrates that we are the provider of choice to deliver value and cost savings from the product purchasing point to the consumption of final products”

DHL’s workshop will focus on how globally expanding brands, within the fashion and apparel sector, can more effectively navigate the challenges across their global supply chains. DHL will share its knowledge and expertise of China’s Customs processes as well as regulatory and compliance issues across Asia Pacific while also inviting several industry expert guest speakers who will provide the latest overview on this sector.

“DHL’s unmatched worldwide network and ability to provide enhanced solutions demonstrates that we are the provider of choice to deliver value and cost savings from the product purchasing point to the consumption of final products,” said Ole Ringheim Senior Vice President Global Fashion Logistics. “Whether it is delivering time sensitive samples or the movement of full containers of a couture collection, we have the solutions driven expertise that this industry demands. Feedback shows that customers are asking us to demonstrate an even stronger commitment to the fashion and apparel industry and we are stepping up to meet this challenge.”

DHL hopes to emphasize the time sensitivity inherent in the fashion business, by showing how the choice for a transportation and logistics provider plays a vital role in meeting the $250 billion industry’s requirements for cost efficiency and timeliness. You can learn more about DHL's serving the fashion business here.

Mercedes-Benz Fashion Week runs from February 11–18 at Bryant Park for its final time before moving to Lincoln Center this Fall.

DHL's MBFW sponsorship is part of an expanded relationship with DHL as the Official Logistics Partner for IMG’s Fashion Weeks around the world announced in 2008. DHL also sponsors fashion events in Milan, London, Mexico City, Moscow, Mumbai, Toronto, Istanbul, Miami and Sydney.