Diageo's Latest Play: Shipwreck Sponsorship
A team of leading U.S. archaeologists say they have discovered the wreckage of a ship that they believe to be part of Captain Morgan's lost fleet at the mouth of the Chagres River in Panama. As if that wasn't exciting enough, the expedition was made possible by an opportunistic sponsorship from Captain Morgan's Rum, and parent company Diageo, who put up a substantial amount to support the search for its namesake.
The underwater research team, comprised of leading archaeologists and divers led by Texas State University, located six cannons from the shipwreck back in September of last year. At that time, additional funding was needed to explore the surrounding sites in search of the lost ships and the Captain Morgan rum brand sponsorship allowed the team to continue their research.
"Captain Henry Morgan was a natural-born leader with a sense of adventure and an industrious spirit that the brand embraces today," said Tom Herbst, Brand Director, Captain Morgan USA. "When the opportunity arose for us to help make this discovery mission possible, it was a natural fit for us to get involved. The artifacts uncovered during this mission will help bring Henry Morgan and his adventures to life in a way never thought possible."
Hat tip: Brand Channel