Nov 22, 2013 at 12:37 PM
written by Staff

Digital Sponsorships To Exceed $2B Next Year

eMarketer expects sponsorships on digital properties to grow 24.0% to $1.90 billion this year in the US and $2.29 billion in 2014, compared to $1.54 billion last year, as more publishers focus on selling customized, “native” digital executions. The figures include spending on sponsorship ads served to any digital devices.

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