Apr 28, 2011 at 01:45 PM
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Discover Gives Away Stanley Cup

When Discover signed a 1 year deal as official credit card of the NHL last Fall, some wondered how the brand would fair in pulling together a league-wide activation around such a short term deal. One answer? Send the Stanley Cup on a sleepover. Check out the promotional video below for Discover's Win A Day With The Stanley Cup promotion. A winner will be announced next week in the contest, which drew over 60 entries.


H/t Russell Scibetti

#activationstag