DISH 'Skips' Daytona Ad Buy In Favor of Car Sponsorship
Claiming that FOX is refusing to let it air ads for its new ad skipping technology, DISH this past weekend circumvented the network's authority by putting its ad directly in the race via a sponsorship of Leavine Family Racing’s No. 95 Ford Fusion piloted by Scott Speed. As you probably know, FOX, ABC, NBC and CBS are currently embroiled in a legal battle with the Colorado-based company over its new Hopper ad-skipping technology.
In a cheeky press release, DISH announced it would appear on FOX despite the "network's censorship of the brand."
“The world of technology moves fast, but FOX keeps trying to wave a yellow flag and put consumers under caution, attempting to slow their access to the best in TV entertainment,” said DISH President and CEO Joe Clayton. “The Hopper is in the pole position as the fastest in the consumer technology race. We are giving consumers what they want, when they want and where they want it. FOX is trying to hold up traffic. You can’t stop the future.”
Naturally, DISH was quick to point out that other than the Hopper logo, the car was "virtually ad-free."