Disney Live! Teams Up With Online Learning Leader
Kaplan has found a new way to make online learning fun. The New York-based company which offers personalized online learning programs for students in kindergarten through 8th grade in math, reading and writing, has signed on to become an official sponsor of Disney Live!, a series of interactive touring theater productions featuring Disney-themed stories for families with young children.
As part of the deal, which runs from August 2012 through February 2013, Disney Live! will include Kaplan Kids as part of a dedicated media campaign that encompasses TV, radio, Facebook, YouTube and other channels. Additionally, Kaplan Kids will have an on-site presence at over 100 Disney Live! performances of Disney Live! Mickey’s Music Festival and Phineas and Ferb: The Best LIVE Tour Ever!, in dozens of cities across North America.
“Disney Live! has an unparalleled reputation for bringing magic and memories to children and their families, and we’re pleased to be a part of that experience,” said Jieun Choe, executive director of K-12 and college admissions programs, Kaplan Test Prep. “Both Kaplan Kids and Disney Live! seek to deliver programs that are dynamic, engaging and appealing to children and parents, and the values of family and education have always been closely aligned, so it made sense to bring our brands together in this partnership.”