Dodgers Kick-Off Partnership with Taiwanese PC Maker
The Los Angeles Dodgers and MSI, a global manufacturer of computer components and systems, have agreed to a promotional partnership that will supply the Dodgers with Wind Top All-in-One PCs and laptop computers for team executives and office staff throughout Dodger Stadium. As part of the deal which runs through 2011, MSI will receive advertising within Dodger Stadium, various marketing events as well as an "MSI Promotional Night" to be held later this season.
Foreign language fluency is becoming a big part of the sponsorship sales skill set at many pro sports teams, as foreign-born brands from beers to notebooks look to enter the U.S. market. Here's the MSI kick-off video (BYOS -bring your own subtitles).