Dec 14, 2010 at 02:41 PM
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Dolphins Using Fan Appz to Help Sponsors Engage Fans Online

Social media marketing company, Fan Appz, is working with the Miami Dolphins, and their sponsors, to grow and engage the team's fan base through social media channels. Over the coming weeks and months, the team said it will be working with sponsors to develop and execute social media campaigns that provide "a deeper and more engaged" connection between the Dolphins Facebook "Finatics" (fans) and the sponsor's brand and social media and marketing objectives. To date, the Dolphins have accrued nearly 500,000 Facebook fans.

"We have a passionate fan base that is engaged with us through social media so we are always looking to leverage the latest technology to give our Finatics the best experiences available and to provide our marketing partners a seamless way to be a part of it," said Jim Rushton, Senior Vice President of Corporate Partnerships and Integrated Media for the Miami Dolphins. "Partnering with Fan Appz made perfect sense given their successful track record with the NFL and other sports leagues."

"Fan Appz is changing the way companies interact with fans online, and sports organizations like the NBA, the NFL and the Miami Dolphins are quickly recognizing the value of using social media to harness the collective passion of their fan base," said Jon Siegal, Founder and CEO of Fan Appz. "When it comes to using technology, the Miami Dolphins are definitely leading the pack, and we're proud to help them take full advantage of their social media presence to drive continued business success."