Mar 09, 2011 at 05:18 PM
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Domino's Becomes NCAA's 'Official Pizza,' Will Activate With Coke

Just in time for March Madness, Domino's Pizza has signed a deal to become the “Official Pizza of the NCAA” and several of its 23 national championships. Domino’s is teaming up with Coca-Cola, Turner Sports and CBS Sports in a multi-year partnership, which marks the first time Domino’s has partnered nationally with collegiate athletics.

“We are very proud to be the ‘Official Pizza of the NCAA,’ and look forward to a terrific opportunity to connect our brand with national and local platforms showcasing our country’s finest student athletes,” said Russell Weiner, Domino’s Pizza chief marketing officer. “Hard work, commitment to winning and an emphasis on team achievement are all attributes Domino’s and the NCAA have in common, and we are excited to bring these traits to life through this partnership.”

Domino’s will have rights to such NCAA events as NCAA March Madness, the Men’s Final Four, Women’s Final Four , Men’s Frozen Four, the Men’s College World Series and Women’s College World Series.

“Coca-Cola’s involvement with the NCAA and our championships has brought a tremendous amount of positive exposure to our long-standing partnership,” said Peter Davis, NCAA director of corporate alliances. “With this announcement as the ‘Official Pizza of the NCAA,’ we welcome Domino’s Pizza to our NCAA championships, and we are excited to see the energy with this new relationship.”

“We continue to enjoy a long and successful relationship with Coca-Cola, and we are excited to partner with them to welcome Domino’s to the NCAA Corporate Marketing Team,” said Devron Edwards, CBS Sports director of NCAA marketing.

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