EA, NFL Network & Buffalo Wild Wings Team Up for City Rivalries
Electronic Arts has teamed up with NFL Network, to present the EA SPORTS Madden NFL 11 Rivalry Tour at Buffalo Wild Wings. For the first time ever, EA SPORTS will host Madden NFL 11 online matchups between the two NFL cities featured during each week's Thursday Night Football on NFL Network at select Buffalo Wild Wings locations.
"The NFL is America's favorite sport and Thursday Night Football has become a part of the sports experience for fans across the country," said Christopher Erb, Senior Director of Partnership Marketing for EA SPORTS. "Our collaboration with NFL Network and Buffalo Wild Wings recognizes and celebrates rivalry and competition creating a new kind of Madden NFL fan experience."
Starting now through December 23rd, the EA SPORTS Madden NFL 11 Rivalry Tour will make stops at NFL cities featured each week on Thursday Night Football, bringing NFL Network camera crews to film the games. Highlights will be featured weekly on NFL Network's Around the League each following Wednesday.
"We are excited to bring together two great partners in EA SPORTS and NFL Network," said Kirk Langer, president of Packaged Sports and Entertainment, Inc., the partnership promotions agency behind the EA SPORTS Madden NFL 11 Rivalry Tour. "This innovative promotion will create a unique and immersive NFL fan experience and bring out the passion in NFL team rivalries in a whole new way."
The Madden NFL 11 Rivalry Tour events will feature the following Thursday Night Football Matchups:
Thursday, November 18th at 8:00PM EST Chicago Bears at Miami Dolphins
Thursday, November 25th at 8:00PM EST (Thanksgiving) Cincinnati Bengals at New York Jets
Thursday, December 2nd at 8:00PM EST Houston Texas at Philadelphia Eagles
Thursday, December 9th at 8:00PM EST Indianapolis Colts at Tennessee Titans
Thursday, December 16th at 8:00PM EST San Francisco 49ers at San Diego Chargers
Thursday. December 23rd at 8:00PM EST Carolina Panthers at Pittsburgh Steelers