Nov 12, 2012 at 03:33 PM
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Ebay and AEG Team Up For Global, Cross-Platform Partnership

eBay and AEG have signed a far reaching global partnership, that among other things will see StubHub become the official secondary ticketing partner at all of AEG's global venues and AEG's BandMerch become a staple on eBay's marketplace. A variety of eBay companies and initiatives will be included in elements of the multi-year, global partnership.

Beginning in the first quarter of next year, StubHub will become the exclusive secondary ticketing solution for AEG venues and AXS Ticketing. StubHub will also serve as the Official Secondary Partner of Staples Center, the NHL's LA Kings and the LA Galaxy starting with the 2013-14 seasons for each franchise. Globally, the deal will look to integrate with a number of major venues across Europe as StubHub continues to expand internationally while PayPal, will become one of AXS Ticketing’s new methods of payment, providing to their fans in the United States and United Kingdom access to tens of thousands of events on any given day. Meanwhile, AEG’s music merchandise company, BandMerch, will begin to extend its rosters of over 135 artists to the eBay Marketplace.

“Technology is revolutionizing commerce, and eBay Inc. is working with leading companies around the world to use our platforms to bring innovative new experiences to consumers,” said Devin Wenig, president of eBay marketplaces. “Integrating our technology platforms with AEG is a natural fit for eBay Inc., and allows our companies to give fans nearly unprecedented access to the events, performers and athletes they love.”

As the exclusive secondary ticketing partner for AEG’s ticketing platform AXS Ticketing, StubHub will provide a barcode cancel/re-issue solution for the seamless transfer of tickets between buyers and sellers. Additionally, StubHub will become the Official Fan-to-Fan Ticket Marketplace for more than 30 AEG facilities worldwide, including such iconic venues as Staples Center (Los Angeles), Sprint Center (Kansas City, MO), BBVA Compass Stadium (Houston), The Warfield (San Francisco), Nokia Theatre L.A. LIVE and Best Buy Theater (Times Square), as well as additional AEG venues throughout the world, which will be announced at a future date.

With activation beginning in January 2013, StubHub will be designated as one of 11 “Founding Partners” of STAPLES Center, receiving a variety of customized signage and activation components including prominent interior and outdoor marquee signage, in- game/event branding elements and enhanced online presence. It will also create the ability to offer StubHub Fan Rewards members with opportunities to experience the venue in a whole new way – with seat upgrades, behind-the-scenes tours and access to exclusive VIP hospitality opportunities such as STAPLES Center’s Hyde Lounge and Lexus Club. The agreement also provides StubHub with additional marketing assets at L.A. LIVE as well as opportunities with the LA Kings.

“eBay is one of the most complete and well-rounded ecommerce and technology companies in the world and pairing our combined capabilities and global reach is an exciting opportunity” said Tim Leiweke, president and CEO, AEG. “This partnership will help bring even deeper digital resources and online marketing reach to the AXS Ticketing platform and will allow us to continue to transform the live event fan experience.”

The companies say they will collectively explore additional integration opportunities in the future.