Jun 07, 2011 at 02:08 AM
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Emirates Renews Breeders Cup Sponsorship

The Breeders' Cup and Emirates Airline have renewed their sponsorship agreement which makes Emirates the official commercial airline of the Breeders' Cup World Championships. Emirates has been a Breeders’ Cup sponsor since 2005.

As a part of the new agreement, Emirates will also be an official presenting sponsor of Breeders’ Cup Challenge races on ESPN this summer and fall.

Emirates will also expand its race track sponsorship footprint, having signed deals at local tracks including Gulfstream Park in Hallandale, Fla., Belmont Park in New York; Woodbine Race Course in Toronto; Lone Star Park near Dallas; Del Mar Race Track near San Diego and Emerald Downs in Seattle as an official partner. Emirates will sponsor a race at each of these tracks and will have print advertising, on-track signage and hospitality at selected sites during the summer and fall. The individual racetrack sponsorships will support Emirates direct flights from Dubai to New York, Toronto, San Francisco and Los Angeles.

"Emirates continues to be an outstanding partner of the Breeders' Cup and a great supporter of Thoroughbred racing worldwide," said Tom Ludt, Chairman of Breeders’ Cup Ltd. "The Emirates expansion of its North American racing sponsorships is a testament to its commitment to our sport."

“Emirates believes that through sponsoring Thoroughbred events such as the Breeders’ Cup, which has strong recognition and universal appeal, it will be able to connect to its customers, sharing in their passion and in turn creating a stronger bond with them,” said Nigel Page, Senior Vice President for Commercial Operations, the Americas.

In addition to Breeders' Cup, Emirates also sponsors the $10 million Dubai World Cup (the world's richest horserace), and is the Official Airline of the Dubai International Racing Carnival, the Emirates Melbourne Cup Carnival and Sydney Carnival.