Energy Drink, Energy Bar.. Energy Jerky?
Richard Petty Motorsports has a new sponsor, and may have created a new category: ultra-premium jerky. Perky Jerky, the caffeine-infused brand of energy jerky, has entered into a multi-year deal with the team as its official jerky and has also been named the official jerky of the 2011 DAYTONA 500 and all International Speedway Corporation (ISC) race tracks.
Through the partnership announce today, race fans will have the opportunity to sample Perky Jerky at all NASCAR events held at ISC tracks throughout the country. Perky Jerky will also be served as the exclusive jerky at all the vending and concession stands at every ISC venue.
"This is an exciting opportunity for Richard Petty Motorsports to expand our great group of sponsor partners," said Foster Gillett, managing partner and team owner. "Perky Jerky is a new brand that sees the value of a NASCAR partnership and it is certainly exciting to have them enter into the motorsports arena with our team."
"We are very pleased to be able to bring a new sponsor into the mix," said team owner and NASCAR Hall of Famer Richard Petty. "We have a lot of good momentum going into next season and adding Perky Jerky is a big part of that."
"We welcome Perky Jerky into the ISC family of partners and are thrilled to provide them the ideal platform to reach millions of race fans all season long," said ISC Vice President and Chief Marketing Officer Daryl Q. Wolfe.
"Richard Petty is The King of NASCAR and Perky Jerky is the premier beef jerky on the planet, so our brands are a natural fit and we're proud to be the newest member of the Richard Petty Motorsports team," said Brian Levin, founder and chairman of the herd at Perky Jerky. "Together, we're looking forward to turning millions of NASCAR fans into perky-loving jerks."