Ernest & Julio Gallo Continues Heavy Spend At Team Level
Following up on the news last week that Ernest and Julio Gallo had signed a host of NFL deals for its flagship tequila brand, Familia Camarena, and namesake brandy, E&J Brandy; the Modesto-based company has announced that its New Amsterdam Gin will sponsor five different NFL teams this season, among them the Green Bay Packers, Atlanta Falcons and Oakland Raiders.
"We are excited to kick off the season with the support of New Amsterdam Gin," said Jim Smith, Chief Marketing Officer. "As an organization focused on creating memorable fan experiences, we are always looking for ways to offer our Falcons fans expanded ways to enjoy the game; New Amsterdam Gin brings something new and unique to a day at the Dome."
New Amsterdam Gin will be poured throughout the stadium with signature cocktails featured at branded New Amsterdam stands throughout the Georgia Dome. The sponsorship also includes the use of official team marks and logos for consumer retail promotions.
"New Amsterdam is delighted to launch this new relationship with the prestigious Atlanta Falcons franchise," said Gerard Thoukis, Director of Marketing for New Amsterdam Gin. "We are thrilled to introduce our gin to the Falcons fans and work with the team to bring them the best sporting experience possible. We look forward to an exciting 2011-12 season."
While Ernest & Julio Gallo has yet to secure a league partnership, it has signed numerous team sponsorships at the local level, most actively promoting its tequila brand, Familia Camarena, which currently sponsors six MLB, two NBA and three NFL teams.