Esurance Renews Commitment To U.S. Open Tennis
The USTA announced today that Esurance, the direct-to-consumer car insurance provider, has extended and expanded its sponsorship of the US Open. Esurance, which first sponsored the US Open in 2010, will remain a sponsor of the event through 2012. Renewed partnership assets include media support of tournament television broadcasts, an on-site presence, and a presence on USOpen.org, the official website of the US Open. The car insurance company is also one of the presenting sponsors of live match streaming on USOpen.org.
Esurance will continue to support the US Open's wide-ranging Green Initiative, one component of which is to encourage attendees to take mass transit to the competition. The company will do this by distributing New York City Subway MetroCards at select times during the two-week tournament. Esurance will also have branding exposure on USTA shuttles and select on-site maps, and is sponsoring a bag-check station during the event for the convenience of fans.
"The US Open is the most-watched tennis event in the world, and our continued sponsorship of the event is a tremendous opportunity for us to build more awareness for Esurance as a green company and a great place for consumers to shop for and buy car insurance," said Esurance President and CEO Gary Tolman.
"Extending and expanding our relationship with an industry leader such as Esurance is a testament to the appeal of the US Open," said Harlan Stone, Chief Business and Marketing Officer, USTA. "We are especially pleased that Esurance will continue its support of the US Open Green Initiative, an initiative that aligns perfectly with Esurance's own corporate philosophy."
Additionally, Esurance will sponsor four Olympus US Open Series events leading up to the U.S. Open: the Atlanta Tennis Championships, Bank of the West Classic, Winston-Salem Open and New Haven Open at Yale.