Event Marketer Countdown Highlights
Event Marketer is making the rounds with a seven-city tour, which at each stop shares 103 event marketing trends and case studies. The Event Marketer Countdown made its way to Chicago today and sponsorship veteran, Angie Zigrossi, graciously agreed to share her cliff notes from today. Here goes..
Highlight #1 Technology was in 90% of case studies presented - Example Dunkin' Donuts use of Jagtags - jagtags defined
Highlight #2 Vital Sign Theory: Suggests market bounces back in forth between online and offline like a wavy vital sign. Online, offline, online. Reason for this is to keep consumers engaged on a year round basis
My next two points are interesting but may sound like they are conflicting.
Highlight #3 True social media is brandless. B2B example Oracle debuted their own social media site called "Mix". Lets members shape brand.
Have you attended one of the EM Countdown workshops? What insights did you come away with?