Oct 17, 2013 at 12:56 PM
written by Staff

Ex-GM Marketing Boss: Man U Deal Was 'No Brainer'

The $559 million deal that seems to have cost former General Motors global marketing chief Joel Ewanick his job was a "no brainer" Ewanick said at this week's J.D. Power Automotive Marketing Roundtable.

More on the Manchester United-GM deal via Automotive News:

In his first public remarks about his July 2012 ouster, Ewanick said Tuesday it was clear that the deal would bring Chevrolet increased brand exposure, purchase consideration and awareness around the world worth "over four times" the sponsorship's cost, which sources have pegged at $600 million over seven years... "The way this was going to work over time, I would say that for the amount of money we were talking about, it was the biggest no-brainer I've seen."