Fashion House Nets Major Sponsorship With Barclays Center
Not to be outdone by DKNY's major presence throughout the Rangers recent playoff run, Calvin Klein will debut an exclusive courtside club across the river at Barclays Center. The deal announced today makes Calvin Klein the seventh founding partner of the Brooklyn Nets new home in a deal reportedly valued at "north of $4 million annually."
Phillips Van Heusen, owner of Calvin Klein, expects to grow the Calvin Klein brand in 2012 by about 10% as a result of better same store comps as well as an expansion of its retail footprint. The company is planning significant marketing and advertising spends, as well as new celebrity talent, to support what expects will be significant growth in the second half of the year.
“The premium positioning and treatment of the Calvin Klein brand within this amazing new venue will serve to further enhance the consumer experience and reinforce our brand image to an engaged audience,” said Tom Murry, President & CEO, Calvin Klein, Inc. “We are looking forward to participating in the exciting and compelling lineup of world class events and performances that Barclays Center is assembling.”
As part of the Brooklyn Nets sponsorship, Calvin Klein will receive branding on one of four gates at the $1 billion Barclays Center, which is set to open this fall. Other founding partners include Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, MetroPCS, Stoli vodka, Coca-Cola and Ticketmaster.
“The Calvin Klein brand is one of the finest and most fashionable in the world and its message of excellence aligns perfectly with the premium experience at Barclays Center,” said Barclays Center and Brooklyn Nets CEO Brett Yormark. “Our timeless black and white color scheme for the Brooklyn Nets is a natural fit with the Calvin Klein brand aesthetic. We are pleased that Calvin Klein, Inc. has become a Founding Partner for Barclays Center as we continue our commitment to bring premier brands to Brooklyn and to the world’s number one market.”