Fashion Retailer To Launch Coachella Collection
H&M, the Swedish fast-fashion retailer, is introducing a new twist to one of its most prolific event marketing partnerships. The retailer, in collaboration with the Coachella Valley Music & Arts Festival, will launch the Coachella collection, a first of its kind official branded apparel collection. The H&M loves Coachella collection will be available on hm.com and in approximately 350 stores in North America beginning on March 19th and worldwide on March 26th.
H&M's Coachella collection will offer men's and women's clothing along with a variety of accessories. The collection will range from $4.95 to $49.95 and will embody the aesthetic of the festival for 2015. The women's collection focuses on a romantic trend with graphic tops, fringe, lace, rompers, crop tops, shorts, and wide legged pants for a feminine bohemian look. For men there will be graphic t-shirts and shorts.
For those attending, H&M will have their first ever pop-up shop on-site in the H&M tent where festival goers can buy the exclusive collection.