Fashion Week Feeling the Crunch
Quite a day yesterday! Following up on our previous post about Fashion Week, more signs that this year will offer some amazing entry points for brands looking to get involved:
While this year's event will be more subdued, marketers who still have the budget to do so, will find more affordable and flexible opportunities to get involved with brand name and emerging designers alike. As fashion houses look to hedge rising production costs against tepid demand and an increasingly price sensitive consumer (even when it comes to high fashion), we're hearing about some amazing trade out opportunities for categories such as alcohol, cosmetics, venues, transportation and lodging/hotels.