Jun 20, 2012 at 01:49 PM
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Fast Casual Chain Bills Itself As "Unofficial Sponsor of Summer"

Less than two days after Sonic announced itself as the "official sponsor of the sun," fast casual competitor Boston Market is billing its brand as the "unofficial sponsor of summer." Full release below.

To celebrate the official start to summer, Boston Market today launched a campaign featuring new, exclusive offers from June through August to position the brand as the "Unofficial Sponsor of Summer." As an "unofficial" sponsor, Boston Market will pay tribute to American pastimes and warm-weather activities. The restaurant's array of popular menu items -- including new barbecue offerings -- lets diners create a custom, summertime feast for the dinner table, the picnic blanket and every gathering in between.

Four major promotions in the coming months will pay homage to major sporting events and the athlete in everyone, but the official campaign kicks off with a sweet reward for young players. From now until July 29 children 12 and under, who visit their local Boston Market dressed in their team uniform, will receive a complimentary dessert with any Kids Meal purchase.

In addition to providing guests with chicken at its best, Boston Market offers complete meals people can feel good about eating and serving. Items like Signature Rotisserie Chicken -- roasted fresh, all day, every day -- and home-style side dishes let diners spend more time together instead of cooking and cleaning. To create even more reasons to celebrate summer with friends, from June 25 to July 29, Boston Market will present the "Summer at Its Best" sweepstakes, which will offer entrants the chance to win one dream vacation in Maui for four and other prizes, including sporting goods, gift cards and more. Guests can enter by scanning a QR code found inside every Boston Market restaurant with a mobile phone or by visiting www.bostonmarket.com.

In July, Boston Market will get guests geared up for one of cycling's most anticipated races. As world-class riders pedal through the picturesque French countryside, Boston Market guests can purchase an Individual Meal and a drink and get a second Individual Meal free*, if they ride a bicycle to a Boston Market restaurant from July 16 through 20.

The "unofficial" summer sponsorship will culminate in August with a special event hosted by one of extreme sports' most notable athletes and a nationwide deal. Boston Market plans to reveal exact location, date and time details in the near future, but specifics of the event are currently under wraps.

"Summer is the time to get out and get moving, and Boston Market intends to provide our guests with quality meals and reasons to have fun in the months ahead," said Sara Bittorf, Chief Brand Officer, Boston Market. "As the temperatures rise, our diners -- from the youngest sports fanatics to followers of the season's most anticipated athletic events -- will be rewarded with plenty of cool incentives."