Nov 02, 2009 at 08:32 PM
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Fedor Challenger Goes From Sam's Club to CBS Primetime

This Saturday, MMA will return to CBS in primetime at 9PM ET. Fedor, universally considered one of the best fighters in the world, will be opposed by Brett Rogers. Rogers was changing tires at a Minnesota Sam's Club six months ago, according to this CBS promo.

Will a tire co step up to opportunistically sponsor Rogers in the biggest fight of his career? Demographic fit? Check. Timing? Check. Thematic Tie-in? Check.