Fifa Loses More Sponsors, Says New Deals In The Works

Three more Fifa sponsors - Castrol, Continental and Johnson & Johnson - have all said that they will not renew their sponsorship deals which recently expired. The news comes on the heels of similar announcements by Sony and Emirates in the wake of recent Fifa corruption scandals. While Fifa officials say new sponsorship deals will be announced soon, at least one major sports apparel brand is going the other direction. Skins today is launching a PR campaign as the first ‘official non-sponsor’ including a mock sponsorship activation on the website www.officialnonsponsor.com.