Mar 10, 2010 at 07:32 PM
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FLW Gets the Boot

FLW Outdoors, the world's predominant tournament fishing organization, has partnered with boot-maker, Wolverine, bringing the brand on board as an associate sponsor. Terms of the agreement were not disclosed.

"We're proud to announce our partnership with Wolverine and look forward to a relationship that will surely benefit both parties," said FLW Outdoors' Chief Marketing Officer and Senior Vice President Trisha Blake.

As part of the deal, Wolverine will receive exposure across all platforms of FLW Outdoors, with a concentration on, but also including tournaments and other outlets.

"Wolverine is proud to enter this relationship with FLW Outdoors," said Todd Yates, VP Marketing & GM Apparel for Wolverine. "Wolverine's extensive range of premium products including boots, shoes, apparel and gear aligns perfectly with FLW Outdoors and the outdoors men and women who participate in outdoor activities recreationally and professionally."