May 26, 2011 at 11:28 PM
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FLW Reels In Igloo As New Partner

Igloo Products Corporation, the Texas-based maker of insulated coolers, has signed a sponsorship agreement with the FLW Outdoors, the world’s largest fishing tournament organization, which will bring Igloo coolers to 191 FLW competitions across the country. Deal terms were not released

“By partnering with FLW Outdoors, the Igloo brand will be seen by millions of outdoor enthusiasts reached through FLW events,” Trisha Blake, president of FLW Outdoors Marketing Division, said. “The media coverage and promotion of these events should provide excellent visibility for this iconic brand. We’re very pleased that Igloo has joined our roster of sponsors.”

In addition to FLW tournaments, Igloo also will exhibit its products at all FLW Outdoor Expos and affiliated events connected with the Walmart FLW Tour, the National Guard FLW College Tour and other related FLW events.

“Igloo prides itself on designing and manufacturing superior coolers for a wide variety of uses,” said Igloo director of marketing, Sue Miller Payton. “We’re looking forward to working with the FLW community across the country as they promote fishing, using new, state-of-the-art equipment like ours. This new wave of technology has helped make fishing one of the world’s largest participant sports. Igloo will also work with FLW Outdoors, furthering its mission to preserve and act as steward to all waters used for fishing.”