Sep 17, 2010 at 12:29 PM
written by Bill Wilson; BBC News

Football and fries: Why Mcdonald's sponsors sports

McDonald's is a prominent sponsor of high-profile sports events, so it seems reasonable to assume it is doing so to make sports fans remember the brand.

Not so, according to the head of the global fast food giant's UK and Northern Europe division.


photo credit: Getty Images/McDonald's