May 15, 2012 at 12:36 PM
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Footwear Brand Finds New Festival Deals

Timberland today announced it will add two festivals in four cities to its Fade to Green festival platform, which was launched at Sundance in 2009. The platform is intended to promote its eco-conscious Earthkeepers footwear collection made with recycled and environmentally-friendly materials.

Timberland's new deals are with Mountainfilm in Telluride, CO and Wanderlust in Stratton, VT, Copper Mountain, CO, Squaw Valley, CA and Whistler, British Columbia.

Attendees at both festivals will be able to learn about Timberland's eco-conscious footwear by visiting the Earthkeepers pop-up kiosk, which the brand says is made from reclaimed and recycled materials. In addition, Timberland will be running an online sweepstakes for a Wanderlust trip, which can be entered with proof of purchase at starting later this week.

"These new partnerships with Mountainfilm and Wanderlust provide an exciting opportunity for us to meet and engage with thousands of men and women who share our passion for protecting the outdoors," said Maile Buker, senior director of marketing for Timberland North America. "At Timberland we do big and small things everyday to reduce our footprint and be good stewards of the earth. With our like-minded festival partners, we will celebrate eco-conscious innovation, alongside creativity and style, as we connect with consumers from coast-to-coast to work towards our goal of fostering a more sustainable environment."