Dec 14, 2010 at 02:51 PM
written by ANDREW ADAM NEWMAN; New York Times

For New Year's Eve, Times Square Brand Tie-Ins Erupt

SURELY there is no moment when more Americans lock lips than at midnight on Dec. 31, when a kiss marks the New Year, and that is why Nivea Lip Care ties its biggest marketing effort of the year to New Year’s Eve.