Dec 08, 2011 at 01:18 PM
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Ford Extends UEFA Deal Through 2015

Ford is extending its sponsorship of the UEFA Champions League with a new three year deal that will run June 2015. Ford has been a UEFA Champions League partner since the competition began in 1992.

"Our new three-year agreement shows how strongly we feel about this partnership," said Stephen Odell, chairman and CEO, Ford of Europe. "For a global company like ours, the UEFA Champions League is an ideal platform to connect with millions of people around common values. It is about the best-of-the-best on the ultimate stage, and that's why Ford wants to be part of it."

Ford joins Heineken and UniCredit in extending their UEFA sponsorship deals through 2015.

"We are delighted that Ford has chosen to extend their agreement with UEFA and the UEFA Champions League for another three years," said David Taylor, CEO UEFA Events.

"This may be a European competition, but like Ford's latest global vehicles, it is shared and enjoyed throughout the world. Great football, like a great car, is universal in its appeal and this partnership generates world-wide exposure," said Roelant de Waard, vice-president, Marketing, Sales and Service, Ford of Europe. "This is the reason why the UEFA Champions League played such big role in the launch of the new Ford Focus earlier this year."