Freightliner Re-Ups with NASCAR
Freightliner Trucks as extended their partnership as the Official Hauler of NASCAR. With the extension, the sponsorship, which started in 2006, will run through 2015.
Starting in 2011, NASCAR trailers will be pulled by the all new Freightliner Coronado with the Detroit Diesel DD15 engine equipped with BlueTec emissions technology.
NASCAR, along with many of the racing teams Freightliner sponsors, will serve as a demonstration platform for the machine.
"We've enjoyed a wonderful partnership with NASCAR over the last five years and look forward to continuing the relationship in the years to come," said Melissa Clausen, director of product marketing at Freightliner Trucks. "NASCAR continues to allow us to showcase our trucks and equipment to a nationwide group of loyal NASCAR fans, as well as directly to our customer base who love the sport."
Through the partnership with NASCAR, Freightliner Trucks will continue their Run Smart Hauler Challenge, which is a series of five timed skill test events . The challenge is a timed skills test among hauler drivers (backing up, blind jack knife turns, tight spots and cones) that becomes increasingly more difficult with each round.
"We are very proud to host the Freightliner Run Smart Hauler Challenge each season," explained Clausen. "This is an event that truly showcases the men and women who put a lot of miles on their Freightliner Trucks moving this sport back and forth across the country. The Run Smart Hauler Challenge gives Freightliner a chance to highlight what safe and effective drivers these men and women really are."