Frontier Airlines Scores College Sports Sponsorships
Frontier Airlines is now the official airline of Colorado State University, University of Colorado and University of Wyoming athletics.
“These schools are an important part of the Rocky Mountain region where Frontier Airlines was born and bred,” said Ian Arthur, vice president of marketing and branding. “Frontier employs many alumni of these three schools and we look forward to forming long-lasting partnerships to provide students, faculty and alumni with Frontier’s different and better experience through athletic and academic partnerships and exclusive travel packages.”
The carrier will serve as the exclusive airline partner for football and men’s and women’s basketball at all three schools. The partnership will include a Frontier Day at both a CSU and CU football game where the airline will distribute thousands of promotional cards that can be used for discounted air travel. Frontier Day at CSU is Oct. 16, and Nov. 13 at CU.
Frontier's three-year deals with each program will run through the 2012/2013 season, with Frontier signage at each of the school’s football and basketball facilities.