GameStop & IGN Team Up To Give Gamers More Content, Marketers More Access
GameStop, the world's largest brick and mortar video game retailer, and IGN Entertainment, the leading online media network for video game enthusiasts, have announced an exclusive, far ranging partnership that will apply IGN's gaming content and ad operations to GameStop.com. The move is aimed at transforming the retailer's website from an online store into a more comprehensive online experience for gamers that includes richer and more relevant content.
“As the fastest growing gaming website in the U.S. and second in size only to Amazon.com, we look forward to offering game fans a first look at our integrated site in 2011.”
IGN will serve as the exclusive online advertising and sponsorship representative for GameStop.com and GameInformer.com. By extending its reach to GameStop sites, IGN says it will now be able to connect advertisers with one of the largest audiences on the internet.
“Until now, the games media experience and the games retail experience have been disconnected. Now we’ll be able to connect brands and games publishers with video gamers across the complete game purchase funnel – from discovery and awareness to purchase,” said Charles Barrett, Senior Vice President of Sales for IGN Entertainment.
“This is one of the foundational pieces to our digital strategy as we seek to position GameStop.com as the definitive single destination for gamers who want to discover and purchase new games, play games online and socialize with other players,” said Shawn Freeman, GameStop’s Senior Vice President of Digital Commerce. “As the fastest growing gaming website in the U.S. and second in size only to Amazon.com, we look forward to offering game fans a first look at our integrated site in 2011.”
GameStop will integrate IGN’s professional reviews, previews and other premium video games content across its online storefront, while game product pages on IGN.com will feature GameStop “Buy Now” buttons, exposing users to commerce opportunities, pre-order bonuses and more.