Oct 03, 2011 at 09:34 PM
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Gatorade Launching School Specific Bottles Around Key College Football Rivalries

Maroon Gatorade in bottles featuring the Texas A&M logo are hitting grocery and convenience store shelves in College Station, part of a nationwide promotion leading up to some of college football's biggest rivalries. The promotion will run in select marketplaces through October 31st as part of national initiative to highlight a few of the nation’s top universities and their key rivals, according to Kyle Grote of Gatorade Sports Marketing.

Playing on the Aggies’ longtime rivalry with the University of Texas, an orange version of the popular sports drink will be available in Texas as well. Likewise, similar promotions will focus on University of Michigan-Michigan State, Florida-Tennessee and Southern Cal-UCLA rivalries.

“We are highlighting some of the county’s best rivalries with this promotion, and certainly Texas A&M vs. Texas is recognized as one of the best,” Grote notes. “The new Gatorade bottles will be available in grocery and convenience stores, plus fans will have a chance to win sweepstake prizes that will include tickets to the Texas A&M –Texas game on Nov. 24 in College Station plus $200 spending money and pre-game access to the field.”

“We are excited about this partnership with Gatorade, and it shows the strength of the Texas A&M brand,” Shane Hinckley, the university’s assistant vice president for business development commented. "This is one of many new branding opportunities that Texas A&M has undertaken this fall." #activationstag